Powerful analytics as easy as your current spreadsheets for offline retail.
The retail industry is the largest in the world by revenue – around $ 27T. Moreover, this is an area of high competition pressure. Profits are always at risk. Data-driven decisions are more profitable but current analytical solutions are too complex and not flexible.
Founder of this Finnish startup was working on pre-seed round and wanted to test the UAE market and show some international traction to potential investors.
We arranged 13 sales meetings in UAE with retail operations and marketing managers
After confucting the meetings the founder realized the target market is not yet mature to adopt a platform like his.
It was hard for him to compete for contracts with top-5 retail chains, and mid-sized players did not have a process of buying data on competitor’s pricing, which is a foundation for their platform to work
Work stopped after 3 months, founder decided to focus on Europe
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