● Client Name: VideoMost Industry: Video Conferencing and Messaging Software
● Client Background: VideoMost offers a video conferencing and messaging solution that ensures full control and security over data and meetings.
● Challenges Key Challenges: VideoMost faced difficulties expanding into a niche market. They identified the Middle East as a promising region to demonstrate their software’s efficiency and partnered with us for business development.
● Solutions Implemented Solutions: We committed to arranging 10 meetings each month. Despite initial challenges with prospect responsiveness in Saudi Arabia, we successfully scheduled 3 meetings in that region during the three-month period. Tools Used: Cold calls, cold emails, LinkedIn outreach
● Results Key Outcomes: We successfully arranged 31 meetings over three months throughout the Middle East.
● Metrics: We set a monthly target of 10 meetings, compensating for any shortfalls by adjusting the targets for subsequent months.
● Lessons Learned Insights: Entering new markets and exploring niche areas can accelerate a company’s growth.
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