CASE STUDY

More Than Search: Unveiling the Ecosystem of
Yandex Services

● Yandex
● Information Technology
● Client Background: A leading global technology company, similar to Google, with a strong focus on innovation.

● Key Challenges: Needing help in knowing the MENA Market in-depth.

● Implemented Solutions: Yandex worked with BizDev to deliver meetings that put their ad network, advertisement banners, Property Protal, and many more tools as priority for them to reach brands and agencies to develop relationships with them.
● Tools Used:
LinkedIn Sales Navigator
Lusha
HubSpot CRM
Google Search

● Key Outcomes: over achieving targets with Yandex led them to double our contract and double the targets for them. Not only that, but Yandex expanded the collaboration to cover other departments like Yandex EasyMon, Yango Maps, and Yango Taxi.
● Metrics: Over the period of 2 years BizDev succeeded to deliver them with over 300 qualified meetings from a different range of industries.

● Insights: qualification is the key to a successful meeting.