Company, headquartered in one of the Russia’s regions was mostly doing custom software development, but in process of lauching few in-house developed projects.
We arranged 20 intensive customer development interviews in UAE with customers in government, construction and got a confirmation that efficient project management is a challenge.
Following that, we signed a BDM contract, outsourcing their full sales cycle
After 3 months of work and 30+ leads entering the pipeline, there was not much traction and a lot of feedback on product improvement
Customer decided to terminate the contract and work on further product enhancements before the second attempt on MENA markets
The problem has to be important enough for the business, saving time of few employees is not a high-level tasks
If you are working in a competitive niche – all your competitors will be here. Not all global companies can work in Russia, but everyone can work in UAE. Is your product world-class?
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