In 2024 we were hired to sell 3D property visualisation to developers across seven markets.
The company was called NNTC then, which is the name on this page. It trades as 10ⁿ Tech today.
Off-plan property is sold from a floor plan and an artist's impression. The pitch almost sells itself: let the buyer walk the apartment before the foundation is poured.
The difficulty is that every developer of any size already has someone doing renders. Marketing agencies, in-house teams, a Swiss-German partner, Matterport. The conversation is never about whether visualisation matters. It is about whether the incumbent is good enough, and almost nobody says no to that question out loud.
What we did
Eighteen months of outbound across the UAE, Saudi Arabia, Qatar, Kuwait, Egypt, Oman and Jordan. 179 meetings booked, 139 confirmed held, a 78% hold rate, and 112 developers put in front of the product.
Reportage, Arada, Tecom Group, Bloom Properties, AlUla Development, New Murabba, Al Ismaelia, Unified Real Estate, Kinan, ARTAR, Al Ahly for Real Estate Development, Seldar Misr, Tilal, Memaar Al Morshedy and a hundred more.
The campaign that audited itself
This is the engagement where the machinery is easiest to see, because we ran it on a product we knew intimately.
Every call was recorded, transcribed and split by speaker. 138 transcripts were then read as a single body of evidence rather than as individual calls, and the objections were sorted into a taxonomy of twelve recurring types with a frequency against each.
What came back was more useful than any meeting count:
- The most common objection was not price and not product. It was "send me your profile first", in 22% of calls, used about equally as genuine interest and as a polite way to end the conversation. - 13% already had a vendor and were, they said, satisfied. The useful follow-up was never a counter-pitch but a question: how does it feel working with them, and where does it fall short? - 8% were the wrong contact entirely. People who had left six months earlier, a number belonging to a car rental firm, a developer's agency rather than the developer. That is a data problem, not a selling problem, and it was only visible because someone counted.
Each of those findings changed something concrete: the list-building process, the scripts, and the scenarios the reps practised against before their next block of calls.
What it shows
A campaign that cannot describe its own objections in order of frequency is being run on impressions. Transcribe everything, classify it, count it, and the next month's script writes itself. The eight per cent wrong-contact rate alone was worth the exercise, and nobody would have found it by listening to calls one at a time.